Updated: May 2
At FWD2row we value our ethos of “by rowers for rowers”, and no other clothing company epitomises this more than EVUPRE, indeed we share this same strapline “by rowers for rowers”.
Similar to FWD2row “forward to row” the origin of our brand, EVUPRE (pronounced evo-pre) is a simplified word created from the French phrase “Êtes–vous prêts?” “Êtes–vous prêts? Partez!” used as the traditional starting command for many rowing races in the past.
Who are EVUPRE?
EVUPRE stand for passion, tradition and quality in combination with the latest technology and timeless design. Their goal is to bring a new level of rowing gear to the market by focusing on functionality and fit, tailored specifically to rowing. Using only the best materials and design. EVUPRE are very aware of our impact upon the environment and aim to operate using sustainable and ethical business practices wherever possible. EVUPRE and FWD2row want you to feel the passion we both have for the sport of rowing and our thoughtfulness towards our customers every time you pull on your EVUPRE gear and go out for a row.
EVUPRE origins in their own words..
The core attributes of our company began to form long before the actual idea of creating a rowing clothing line was in our minds. When we were part of the Austrian National Rowing Team, we trained and raced thousands of kilometres on various rivers and lakes all over Europe, and even some in Australia. This time of our lives required a lot of hard work, commitment, and sacrifice, but it always paid off. We loved the athletic lifestyle, made relationships that will last a lifetime and created so many great memories out on the water with our teammates. It was back then, in 2005, when the first pillars of our company were built.
We were in constant pursuit of getting better and taking those seemingly perfect strokes. As most rowers can attest to, that feeling when the boat flows effortlessly under you, several bodies are moving together as one to create the perfect rhythm, and the boat glides faster and faster through the water with every stroke, is incredible. It’s not always easy to achieve but once you experience it you practically can’t stop trying to find it again. Well, we hardly did stop unless our hands were – literally- bloody and full of blisters. Since there were no real gloves designed for rowing on the market, we decided we wanted to do something about it. That is when our first company, ROWTEX, was born. We refined our idea by talking to rowing teammates, material technicians, and designers, and then quickly found a producer in Austria. After a lot of prototyping and testing, the first ROWTEX rowing gloves were created.
For the next ten years, our sole focus was rowing gloves. Overtime we developed several models for cold weather, elite competitors, leisure rowers, masters, and student-athletes across the globe. Our ambassadors have successfully participated and won medals at the Olympics, World Championships, European Championships and University Championships. Our gloves have also supported rowers on extraordinary adventures, rowing thousands of miles across Australia and Canada.
As we established a well-known brand for gloves within the rowing world, the idea of developing other rowing gear was always a thought in the back of our minds. In 2018 we took the first steps towards making this idea a reality and introduced our first rowing Anorak.
Supported by a successful crowdsourcing campaign, we launched a waterproof rowing jacket that is truly customized for our sport. From then on, we began developing more new products as part of the ROWTEX brand, including tech shirts, dry bags, and hand cream.
In 2019, we decided to take our journey to the next level by launching EVUPRE, a new brand that combines distinct rowing designs with the highest quality standards. With EVUPRE we want to take the success of ROWTEX to the next level by continuing to stay committed to rowing gloves and growing our clothing line at the same time.
We are also offering custom wear for clubs and teams that strive for more. We are excited to offer clothes that are truly made for rowing by rowers, customized by award-winning designers, and produced in Europe.
We hope that you will be part of our journey – there are still many strokes to take!
Tobias and Martin